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Avari Solutions Privacy Notice



Privacy Matters to us for 10 reasons, they are:


1. Limit on Power

Privacy is a limit on government power, as well as the power of private sector companies. The more someone knows about us, the more power they can have over us. Personal data is used to make very important decisions in our lives. Personal data can be used to affect our reputations; and it can be used to influence our decisions and shape our behaviour. It can be used as a tool to exercise control over us. And in the wrong hands, personal data can be used to cause us great harm.


2. Respect for Individuals

Privacy is about respecting individuals. If a person has a reasonable desire to keep something private, it is disrespectful to ignore that person’s wishes without a compelling reason to do so. Of course, the desire for privacy can conflict with important values, so privacy may not always win out in the balance. Sometimes people’s desires for privacy are just brushed aside because of a view that the harm in doing so is trivial. Even if this doesn’t cause major injury, it demonstrates a lack of respect for that person. In a sense it is saying: “I care about my interests, but I don’t care about yours.”


3. Reputation Management

Privacy enables people to manage their reputations. How we are judged by others affects our opportunities, friendships, and overall well-being. Although we can’t have complete control over our reputations, we must have some ability to protect our reputations from being unfairly harmed. Protecting reputation depends on protecting against not only falsehoods but also certain truths. Knowing private details about people’s lives doesn’t necessarily lead to more accurate judgment about people. People judge badly, they judge in haste, they judge out of context, they judge without hearing the whole story, and they judge with hypocrisy. Privacy helps people protect themselves from these troublesome judgments.


4. Maintaining Appropriate Social Boundaries

People establish boundaries from others in society. These boundaries are both physical and informational. We need places of solitude to retreat to, places where we are free of the gaze of others to relax and feel at ease. We also establish informational boundaries, and we have an elaborate set of these boundaries for the many different relationships we have. Privacy helps people manage these boundaries. Breaches of these boundaries can create awkward social situations and damage our relationships. Privacy is also helpful to reduce the social friction we encounter in life. Most people don’t want everybody to know everything about them – hence the phrase “none of your business.” And sometimes we don’t want to know everything about other people — hence the phrase “too much information.”


5. Trust

In relationships, whether personal, professional, governmental, or commercial, we depend upon trusting the other party. Breaches of confidentiality are breaches of that trust. In professional relationships such as our relationships with doctors and lawyers, this trust is key to maintaining candour in the relationship. Likewise, we trust other people we interact with as well as the companies we do business with. When trust is breached in one relationship, that could make us more reluctant to trust in other relationships.


6. Control Over One’s Life

Personal data is essential to so many decisions made about us, from whether we get a loan, a license or a job to our personal and professional reputations. Personal data is used to determine whether we are investigated by the government, or searched at the airport, or denied the ability to fly. Indeed, personal data affects nearly everything, including what messages and content we see on the Internet. Without having knowledge of what data is being used, how it is being used, the ability to correct and amend it, we are virtually helpless in today’s world. Moreover, we are helpless without the ability to have a say in how our data is used or the ability to object and have legitimate grievances be heard when data uses can harm us. One of the hallmarks of freedom is having autonomy and control over our lives, and we can’t have that if so many important decisions about us are being made in secret without our awareness or participation.


7. Freedom of Thought and Speech

Privacy is key to freedom of thought. A watchful eye over everything we read, or watch can chill us from exploring ideas outside the mainstream. Privacy is also key to protecting speaking unpopular messages. And privacy doesn’t just protect fringe activities. We may want to criticize people we know to others yet not share that criticism with the world. A person might want to explore ideas that their family or friends or colleagues dislike.


8. Freedom of Social and Political Activities

Privacy helps protect our ability to associate with other people and engage in political activity. A key component of freedom of political association is the ability to do so with privacy if one chooses. We protect privacy at the ballot because of the concern that failing to do so would chill people’s voting their true conscience. Privacy of the associations and activities that lead up to going to the voting booth matters as well, because this is how we form and discuss our political beliefs. The watchful eye can disrupt and unduly influence these activities.


9. Ability to Change and Have Second Chances

Many people are not static; they change and grow throughout their lives. There is a great value in the ability to have a second chance, to be able to move beyond a mistake, to be able to reinvent oneself. Privacy nurtures this ability. It allows people to grow and mature without being shackled with all the foolish things they might have done in the past. Certainly, not all misdeeds should be shielded, but some should be, because we want to encourage and facilitate growth and improvement.


10. Not Having to Explain or Justify Oneself

An important reason why privacy matters is not having to explain or justify oneself. We may do a lot of things which, if judged from afar by others lacking complete knowledge or understanding, may seem odd or embarrassing or worse. It can be a heavy burden if we constantly must wonder how everything we do will be perceived by others and must be at the ready to explain.


This notice applies to all information so tired, on our website, and within our datacentres. For any questions around this please contact the Data Controller.



Who we are?


Avari Solutions

12 Victoria House

5 East Blackhall Street


PA15 1HD


0845 036 0040



What information do we collect?


We collect names, addresses, user names, etc.


You should include specific details on:

  • We collect data from the website when a user enters their details to be contacted for further information.


How do we use personal information?


The purposes for which we will hold and process data:

  • personalisation of content, business information or user experience

  • account set up and administration

  • delivering marketing and events communication

  • carrying out polls and surveys

  • internal research and development purposes

  • providing goods and services

  • legal obligations (eg prevention of fraud)

  • meeting internal audit requirements



What legal basis do we have for processing your personal data?

The processing conditions for Avari Solutions are:


  • consent

  • contract

  • legitimate interests

  • vital interests

  • public task

  • legal obligation


When do we share personal data?


Avari Solutions will treat personal data confidentially

And, when necessary we may share your data with our vendors, partners and distributors for marketing activity


Where do we store and process personal data?


We intend to share data to our partners, distributors and vendors only within the UK and Ireland, and not out with this.


How do we secure personal data?


Avari Solutions approach to data security and the technologies and procedures we use to protect personal information.


  • to protect data against accidental loss

  • to prevent unauthorised access, use, destruction or disclosure

  • to ensure business continuity and disaster recovery

  • to restrict access to personal information

  • to conduct privacy impact assessments in accordance with the law and your business policies

  • to train staff and contractors on data security

  • to manage third party risks, through use of contracts and security reviews



How long do we keep your personal data for?


Avari Solutions will adhere to all local laws and legislation on the duration we intend to hold this information.


Your rights in relation to personal data


Avari Solutions respect the right of data subjects to access and control their personal data. In in respect of:

  • access to personal information

  • correction and deletion

  • withdrawal of consent (if processing data on condition of consent)

  • data portability

  • restriction of processing and objection

  • lodging a complaint with the Information Commissioner’s Office



How to contact us?


Any data subjects may contact Avari Solutions via telephone on 0845 036 0040, by email on or in person at our head office:


12 Victoria House

5 East Blackhall Street


PA15 1HD



Linking to other websites / third party content


Avari Solutions take no responsibility for any external sites to which we are linked to and their actions thereof in relation to the data subject.

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